Doctors on Social Media - How to Monetise Your Influence

As a doctor, you can use social media to build your influence, share your expertise, and build a career on your terms. However, monetising your influence on social media requires a significant amount of effort and dedication. It's not something that happens overnight, and you have to be prepared to learn new skills and put in a lot of hard work to achieve your goals. 

 

Social media has become an essential part of our lives and has created new opportunities for businesses and individuals to grow their brand and generate income. Whether you're looking to use social media for a side hustle or a full-time business, it's important to approach it with a sustainable and effective strategy that aligns with your values and goals.

 

In this episode of Disrupting Doctors Career podcast, Dr Vanita Rattan, a doctor who quit medicine shortly after graduating to become a global entrepreneur running several businesses, shares her incredible journey of how she developed a global brand and found a niche for people of colour in the skincare range as well as tips on how to grow and monetise your influence on social media. 

 

So if you are a budding entrepreneur or things feel challenging and difficult to get out of the box, this episode is for you. Listen and learn how to strategise your influence as a doctor on social media and learn skills that will help you make a difference and succeed in your business. It is not enough to have a medical degree; you need more skills to grow your career.

 

What You Will Learn:

• [00:01] Intro and what in for you in today’s show
• [02:54] A bit about Dr Vanita and how she got to where she is today
• [05:16] Dr Vanita's first two companies and her transition to skincare by Dr V
• [08:36] Dr Vanita's strategy for monetisation and growing her followers
• [13:18] How Dr Vanita funnels her followers into buyers
• [11:04] Working with consumers to create products tailored to them
• [12:33] Dr Vanita's transition from medical school to entrepreneurship
• [16:49] Dr Vanita’s experience learning skills necessary for her business success
• [24:43] Advice to doctors with audacious dreams of creating something on their own terms
• [33:08] How to reach out and learn more about Dr Vanita
• [29:01] End of the show

 

Standout Quotes:

• “Monetisation is not actually about the number of followers you have; it is the reason that they are following you, so when you're creating a tribe, make sure you are creating it around a topic that is important to you and will help you grow your business.” -  Dr Vanita [08:37]
•  “It is not enough for you to have one degree or one skill; you need to have your degree plus another two or three skills.”- Dr Vanita [14:44]
• “You have to have a growth mindset and be willing to stack skills and see where they overlap and if there is a need for them.”- Dr Vanita [18:18]
• “Put yourself in a difficult situation every day; just do something 4% harder than what you are doing right now and just keep expanding the circumference of that circle until you have all the skills.”- Dr Vanita [17:08]

 

Do You Need Further Support?

Get the industry role you want faster with us: medicfootprints.org/industry

Join our membership and get a direct one-on-one with me or one of my team doctors: https://medicfootprints.org/gopremium

 

Connect with our great mission of connecting 1 million doctors 

medicfootprints.org/joinourmission

 

REACH OUT TO OUR TEAM! WE'D LOVE TO HEAR FROM YOU!

team@medicfootprints.org 

 

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ABOUT THE HOST

Dr Abeyna Bubbers-Jones is a practising medical doctor and Founder of Medic Footprints: the global platform connecting doctors with diverse career opportunities beyond conventional medicine.

Her mission is to dramatically elevate health outcomes in the world by connecting 1 million doctors with diverse careers by 2030.

Continually exploring her own path off the medical treadmill, she has developed a wealth of expertise in specialist recruitment connecting industry & health tech companies with talented doctors, whilst supporting & coaching doctors in their own career development and wellbeing.

She is an award-winning entrepreneur, Consultant Occupational Health Physician, BBC Expert Voice, Public Speaker, Musician and not-so-good boulderer!

 

REACH OUT!

team@medicfootprints.org